COPYWRITING IS CONTENT, BUT CONTENT ISN’T ALWAYS COPYWRITING.

CONTENT WRITING IS INFORMATIVE AND CREATIVE AND MEANT TO BE SHARED, COPYWRITING IS DIRECT AND FOCUSED ON LEAD GENERATION AND SALES.

What is Copywriting?
A copywriter is a wordsmith who can craft compelling headlines and CTAs.

What is Content Writing?
Content writing includes blog posts, social media posts, emails, white papers, e-books, and other materials designed to inform your audience about a topic or product. Content writing encourages engagement over time building trust in your brand, product or service.

“Copywriting without content is a waste of good copy,” and “content without copywriting is a waste of good content.”